www.homeserveheating.co.uk (the “Website”) utilises a standard technology called 'cookies' and also web server logs to collect information about how the Website is used. Information gathered through cookies and web server logs may include, but is not limited to, the date and time of visits, the pages viewed, time spent on the Website, and the websites visited just before and just after the Website.
We, our franchisees, commercial partners and/or our subcontractors may also use small pieces of code called 'web beacons' or 'clear gifts' to determine which advertisements and promotions users have seen and how users responded to them.
What are cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. We may collect information about your computer and your visits to this Website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of the Website, to improve the Website usability, and for marketing purposes.
Cookies used and how the information collected from cookies is used
As you browse the Website, cookies are used to differentiate you from other users in order to prevent you from having to log in more than is necessary for security or to display advertisements that you may be interested in. Cookies, in conjunction with our web server's log files, allow us to calculate browsing habits, the aggregate number of people visiting the Website and which parts of the Website are most popular. This helps us gather feedback in order to constantly improve the Website and better serve our users and customers. Cookies do not allow us to gather any personal information about you.
To provide visitors to the Website with the best experience, we use a range of cookies including:
1. Site Analytics - We use Google Analytics to help analyse use of the Website. This analytical tool uses 'cookies', which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the Website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity.
2. Google AdWords Remarketing – We use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to the Website. It could mean that we advertise to previous visitors who have not completed a task on the Website. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
3. Session Cookies - We use session cookies, which are temporary cookies that aid the user journey around the Website, and will remember preferences you have selected during the session. These cookies are deleted as soon as you leave the Website.
4. Template preference cookies – These cookies are necessary for mobile sites and enable the Website to look and feel the way it is intended to.
We use traffic log cookies to identify which webpages on the Website are being used. This helps us analyse data about web page traffic and improve the Website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from our system.
Our Website utilises Google Analytics Demographics and Interest Reporting meaning these cookies also will be used to track our users' interests and demographics. The collected data is used to gain insights about our customers and their usage of the Website.
Cookies and your privacy
How to control your cookie preferences
You will need to alter your cookie settings for each type of browser and device that you use to browse the Website.
Please be aware if you decline cookies, you may not be able to use all of the features on the Website.
Further cookie information
More information on website cookies and the ways in which you can delete and control cookies on your computer is available at www.aboutcookies.org.